TintCo Canada sells professional window tint film, tinting tools and installation supplies online to tint shops, mobile installers and do-it-yourselfers across Canada. It opened to customers in March 2026 in Winnipeg with a strong idea: a Canadian brand, built for Canadian installers, with stock on hand and fast shipping. What it did not have yet was a brand that installers recognised.
In June 2026 M.Stark became TintCo Canada’s official marketing partner. Our brief was brand development and awareness: give a young supplier a clear position, a look and voice of its own, and a name people in the trade remember. Growing sales was never the headline goal. It was the bonus that showed up anyway, and it is the clearest proof we have of how hard good branding works for a business.
This brand awareness case study covers July to September 2026, using TintCo’s Shopify and Meta Ads Manager data. TintCo has approved sharing these results. To keep its finances private, sales are shown as growth rates rather than dollar amounts.
- Client
- TintCo Canada Inc., window film and tinting supplies
- Market
- Tint shops, mobile installers and DIY buyers across Canada
- Goal
- Brand development and awareness
- Services
- Positioning, brand film and ad creatives, social content, Meta ads, landing-page guidance
The results at a glance
The brief: build a brand installers trust
Installers buy film in volume and reorder every month, and they buy from suppliers they already know. For a company only a few months old, the job was not to push a discount. It was to become a name worth trusting.
- Nobody knew the name yet. TintCo had opened only months earlier, and its Instagram account still had fewer than 100 followers.
- No story, just a catalogue. Every supplier sells film. TintCo needed a clear reason to choose it, said the same way everywhere.
- The product needs explaining. Carbon ceramic, nano ceramic, thickness and shade (VLT) all change the price and the result.
- Two very different buyers. Shops care about stock and shipping times. DIY buyers need reassurance they are picking the right film.
Our thinking: brand first, sales follow
We started with one question: why would a busy installer switch suppliers? Not for a nicer logo. They switch when a supplier makes their week easier, and they only switch to a name they recognise and trust. So we built the brand around certainty (film in stock, fair prices, fast shipping), then made sure installers kept seeing it.
Position + Presence + Proof= a brand people come back to
1. Talk like an installer, not like an ad
Our text-message ad reads like one installer recommending a supplier to another: “I need tint supplies without waiting forever.” “You need TintCo Canada.” That is how the trade really finds suppliers. It is the same principle we cover in our guide to writing hooks for social media videos: open on the viewer’s problem.
2. Give the brand a story, not just a price list
The brand film puts real installers at the centre with one line: behind every clean tint job is the right film supplier. It positions TintCo as part of the installer’s craft, not just another place to buy rolls.
3. Sell certainty
Fewer suppliers can promise film is in stock and on its way quickly. Winnipeg sits in the middle of the country, which makes fast shipping east and west realistic, so every piece of content leads with fast Canada-wide shipping, clean products and a team that answers.
4. Awareness first, and measure it in the store
We ran Meta ads to introduce the brand, not to chase quick sales, and kept the budget small. Then we judged the work where it matters: store visits, product-page traffic and whether people came back on their own.
5. Look like a national brand from day one
One look and one voice across Instagram, product pages and ads helps a young company look established. In August we also announced the partnership publicly, so buyers checking out TintCo could see an agency standing behind it.
The process, month by month
- JuneFoundationPartnership, positioning, customer review, measurement.
- JulyStoryBrand film, text-message ad, product reels.
- AugustReachAwareness campaign, new product reel, public partnership.
- SeptemberRecallOrganic reels keep the brand visible after the ads end.
June: foundation
- Signed TintCo Canada’s official marketing partnership on June 1, 2026.
- Reviewed the store’s existing customers to understand who was buying: shops, mobile installers or DIY buyers.
- Defined the positioning: a Canadian supplier built around stock, speed and support.
- Set up measurement so the work could be judged in Shopify, not just in the ad account.
July: story
- Produced the “Your Tint Shop’s Secret Weapon” brand film, the text-message ad and short product reels.
- Published the text-message reel on July 15.
- Online sales grew 54% on June and store sessions grew 22%, with a 2.19% conversion rate.
August: reach
- Ran TintCo’s first Meta awareness campaign: four ads that reached 30,210 people.
- Published the Nano Ceramic HP reel on August 12 and announced the partnership on LinkedIn on August 18.
- Store sessions jumped 144% to 2,336 as thousands of installers met the brand for the first time. Sales grew another 17%.
September: recall
- Kept the brand visible with organic reels for Carbon Ceramic (September 2) and “Think TintCo” (September 21) after the awareness campaign wrapped up.
- With no paid campaign running, sales held steady within about 3% of August while the conversion rate climbed to 2.66%.
- Sales from people coming straight to the store grew 145%, and Instagram showed up as a sales source in Shopify for the first time.
The creatives
These are the brand creatives we made for TintCo Canada’s ads and social channels. Each one is built to stop a scroll in the first second and leave one idea behind. They play here on the page; tap any of them for sound.
The brand film · July 2026
“Your tint shop’s secret weapon.”Real installers, real shops and one line that sums up the brand: behind every clean tint job is the right film supplier.
The hook · Jul 15, 2026
“Yo, I need tint supplies.”A text-message conversation between two installers: the problem every shop has and the supplier that solves it, ending on the TintCo Canada name.
The awareness campaign: introducing TintCo to Canada
In August we ran TintCo’s first Meta awareness campaign across Facebook and Instagram. Its job was to introduce the brand to as many relevant people as possible and bring them to a product page. Its four ads reached 30,210 people and sent 1,265 visits to TintCo’s product pages at about $0.17 each.
| Ad | Reach | Impressions | Link clicks | CTR | Landing page views | Cost per view |
|---|---|---|---|---|---|---|
| Carbon Ceramic | 27,599 | 36,338 | 1,128 | 3.10% | 1,041 | $0.16 |
| Nano Ceramic HP | 4,112 | 5,830 | 154 | 2.64% | 137 | $0.21 |
| Brand Awareness · TC | 1,547 | 1,969 | 74 | 3.76% | 70 | $0.17 |
| Brand Awareness | 543 | 751 | 18 | 2.40% | 17 | $0.23 |
| Campaign total | 30,210 | 44,888 | 1,374 | 3.06% | 1,265 | $0.17 |
Source: Meta Ads Manager, TintCo Canada ad account. Link click-through rate across the campaign was 3.06%, and people saw the ads about 1.5 times each.
The Carbon Ceramic ad did most of the work: in August the Carbon Ceramic product page became TintCo’s top landing page with 1,203 sessions, up from about 20 in July. Facebook went from 10 store sessions in July to about 1,000 in August, almost all of them new to the brand.
What brand awareness did for the store
Here is what Shopify Analytics shows for TintCo Canada from July to September 2026. The pattern is the one strong branding produces: first people discover you, then they come back and buy.
Total sales from Shopify Analytics, shown as an index so the client’s revenue stays private. Q3 averaged about 70% above June.
| Metric | July | August | September |
|---|---|---|---|
| Total sales (vs month before) | +54% | +17% | +3%* |
| Sessions | 957 | 2,336 | 750** |
| Orders | 25 | 23 | 26 |
| Add-to-cart sessions | 70 | 111 | 81 |
| Conversion rate | 2.19% | 0.77% | 2.66% |
| Average order value (vs month before) | +9% | +31% | −19%* |
| Returning customer rate | 17.4% | 26.3% | 11.5% |
*Shopify compared September with August 2 to 31. Against the full month of August, September sales were within about 3%. **Shopify changed how it counts sessions on September 21, 2026, so September sessions are not directly comparable with earlier months.
August: discovery
The awareness campaign brought thousands of first-time visitors. Sessions rose 144% and the conversion rate dipped to 0.77%, which is exactly what you expect when most visitors are meeting a brand for the first time. Sales still grew, and orders got 31% bigger as buyers moved up to the premium Nano Ceramic HP Series.
September: recall
September is where the branding paid off. With no paid campaign running, sales held steady and the conversion rate more than tripled to 2.66%, the best of the quarter. People who had discovered TintCo were now coming back ready to buy.
- People came straight to the store. Sales from visitors with no referring site, usually people typing the address or returning from a bookmark, rose 145%.
- Instagram started selling. Instagram appeared as a sales source in Shopify for the first time, with no Instagram-referred sales the month before.
- The everyday range kept climbing. Carbon Ceramic grew again (+54%) after growing 32% in August, nearly doubling from June to September. The core Nano Ceramic Series grew 333%.
| Product | August vs July | September vs August* |
|---|---|---|
| Nano Ceramic HP Series | +185% | −58% |
| Carbon Ceramic Series | +32% | +54% |
| Nano Ceramic Series | −80% | +333% |
Buyers moved between TintCo’s ranges from month to month, but the brand kept the order. That is the difference between selling a product and building a brand: customers stay with you while they decide which film suits the job.
The awareness campaign took the brand far beyond its home city. Calgary became the store’s biggest source of visits in August and Edmonton grew more than fourfold, a strong signal that western Canada is ready for a fast, Canadian supplier.
What we learned: branding is a growth strategy
TintCo’s goal was brand awareness, and the sales growth that came with it is the best argument we know for investing in a brand early.
Conversion fell to 0.77% while thousands discovered the brand in August, then rose to 2.66% in September. Familiar brands convert better.
With no campaign running in September, sales held steady and direct-visit sales grew 145%. The awareness paid off a month later.
A clear reason to pay more moved buyers to Nano Ceramic HP in August, and orders grew 31% larger.
One promise, one look and one voice on every channel made a months-old supplier look established, from Calgary to Montreal.
The mission behind the work
At M.Stark our tagline is Presence, Engineered. We don’t believe growth comes from one viral post or one discount. It comes from a brand people recognise and trust, built with strategy, creative and media working as one system.
Our mission
Turn dreamers into doers, and build growth that lasts.
M.Stark Marketing & Advertising · WinnipegTintCo Canada is a Winnipeg company with a national ambition: to be the Canadian name installers trust for film and tools. We set out to build that name, not to chase a sales spike. The fact that sales grew anyway, and held up after the ads stopped, is exactly why we believe every business, in any industry, should invest in its brand.
Frequently asked questions
Does brand awareness actually increase sales?
It did for TintCo Canada. The goal was awareness, yet Q3 sales averaged about 70% above June. In September, after the awareness campaign ended, sales held steady, conversion rose to 2.66% and sales from people coming straight to the store grew 145%.
How do you build a brand for a B2B or trade supplier?
Start with one clear promise that solves the buyer’s real problem, then repeat it everywhere. For TintCo Canada that was stock, speed and support from a Canadian company, told through a brand film, short reels and an awareness campaign.
Do Facebook and Instagram ads work for brand awareness in a niche industry?
Yes. TintCo Canada’s first Meta awareness campaign reached 30,210 people and drove 1,265 product-page visits at about $0.17 each, and store sessions rose 144% that month.
Why did the conversion rate drop and then rise?
In August most visitors were meeting TintCo for the first time, so conversion dipped to 0.77%. In September, people who already knew the brand came back, and conversion climbed to 2.66%, the best of the quarter.
Do you only work with Winnipeg businesses?
No. M.Stark is based in Winnipeg and works with e-commerce brands, restaurants, real estate teams, automotive businesses and service companies across Manitoba and Canada.
Want a brand people remember?
M.Stark builds brands and runs marketing for growing businesses in Winnipeg and across Canada. Explore our digital marketing, social media management and video production services, read our Naan Culture case study, see more of our work, or book a free consultation.